How Journalists Are Using Pinterest

first_imgGuide to Performing Bulk Email Verification Pinterest has been flooded with recipes and other food-related images. Any publication that has covers food would be right at home there. Pennsylvania-based Smart Magazine has seized the opportunity, using Pinterest to promote their recipes and restaurant reviews. Contrary to its early reputation, Pinterest is about much more than dessert porn and wedding plans. It can be used to curate content about a wide range of subjects, as evidenced by NPR’s account. The public radio network pins plenty of its food coverage, but also delves into music, books, technology and health. Branching off the from main NPR account, NPRMusic has its own presence on Pinterest, where music reviews, in-studio performances and artist interviews are presented in an eye-catching array of pinboards. The Guardian’s Pinterest profile is similarly broad, spanning multiple categories and coverage areas. Some boards are inexplicably sparse (only three pins on the Olympics board?), while others are richly populated (97 July 4th pies!). Al Jazeera eschews such broad strokes in favor of granular, topic-specific boards. Sure, they link to their own coverage of stories like the Joseph Kony controversy and Egypt’s democratic transition,  but they also solicit audience feedback via their Crowdsourced News pinboard, which is open to submissions from viewers and readers. Al Jazeera’s social prowess is on display in The Stream, a deeply interactive, Web-fueled show that maintains its own separate Pinterest account. In addition to promoting and crowdsourcing stories, newsroom use Pinterest to hold contests. These promotions let publications resurface content from their archives or enhance coverage of local or topical niches.  Part 1: How Journaists Are Using InstagramPart 2: How Journalists Are Using PinterestPart 3: How Journalists Are Using Google+Part 4: How Journalists Are Using SoundCloud The Dos and Don’ts of Brand Awareness Videos Pinterest is quickly finding its way into the social strategies of media organizations large and small, even as the company itself is still figuring out its business model. Here’s how they’re using the virtual scrapbooking service. (Part 2 of a 4-part series on how journalists are using social networks beyond Facebook and Twitter.)For a publisher, Pinterest’s chief advantages are twofold. First, it engages readers in a new context, one that is uniquely visual. It also turns out to have big potential in the traffic-driving department. See also: How Journalists Are Using InstagramLike more established social networks, Pinterest is used to share links to articles, photos, and other content. It’s somewhat like Twitter or Facebook in this respect, but laid out and categorized differently. Since it’s heavily visual, Pinterest works best for content that has compelling imagery, be it photography, illustrations or the occasional infographic. Integration with services like SoundCloud and Vimeo make Pinterest a good fit for sharing audio and video as well.  Related Posts Tags:#Pinterest#web A Comprehensive Guide to a Content Audit Facebook is Becoming Less Personal and More Pro… john paul titlowlast_img read more

Minor girl raped in Etah, accused held

first_imgA man was arrested for allegedly raping a 16-year-old girl in Sakeet area of the district, police said on Monday.The accused barged into the girl’s house on Sunday when she was alone and committed the misdeed, they said.Hearing the girl’s cries, neighbourers rushed to her help and got hold of the accused, police said, adding the man was arrested and charged under relevant sections of the Indian Penal Code (IPC).Investigation is underway, they said.last_img

Train, mobile services hit as rain wreaks havoc in Bihar

first_imgIncessant rain since Friday night has wreaked havoc in Bihar, including the State’s capital, Patna.In view of the forecast of continuous rain, a red alert has been sounded in 13 districts in north Bihar.In Patna, the situation has become alarming and the stagnant rainwater has forced people to remain inside their houses.In Rajendra Nagar, Kankarbagh, Kadam Kuan and Patliputra colony, rainwater entered houses, forcing people to move to higher floors or other places.Telephone lines and mobile services have collapsed in these areas, with massive shutdown of electricity since Friday night.Schools and offices have been closed.Train services too have been temporarily suspended, especially on the Gaya-Koderma, Ara-Sasaram and Samatipur-Darbhanga routes.“Several trains have been affected on several routes because of heavy rain”, said Rajesh Kumar, Chief Public Relations Officer of East Central Railway.The State Disaster Management Department has sounded a red alert, especially in 13 districts of north Bihar, in view of the heavy rain on Saturday.“District officials have been have been asked to be fully prepared to face the sitaution”, said Disaster Management Department Principal Secretary Pratyay Amrit.Meanwhile, the Water Resources Department too has sounded an alert as water levels in the Ganga and the Gandak have been rising, causing pressure to embankment at some places.At most places, the Ganga is flowing above the danger mark. In Patna too, the river is flowing above danger mark.In the State capital, the situation is worse as people are marooned in waterlogged areas, with heavy rain pouring since Friday night. At hospitals, rainwater entered wards, causing major inconvenience to patients.“What to do…it seems all the drainage system of Patna has been clogged and water has become stagnant…worse, it is still raining”, said Atul Kumar, a doctor in Rajendra Nagar.last_img read more