BCCI’s title rights deal with Paytm comes under scanner

first_imgBCCI’s title rights deal with Paytm comes under scannerEbix, an E-commerce company were disqualified as the agency assisting them with the bid, Sporty Solutionz works closely with M Junction, BCCI’s auction partner.advertisement Rasesh Mandani MumbaiAugust 22, 2019UPDATED: August 22, 2019 15:36 IST The bidding controversy also brings to focus the BCCI decision not to go for e auction. (Reuters Photo)The game’s economic engine BCCI sent out a press release talking about the 58 percent incremental rise in their new title rights deal with Paytm yesterday.But it now emerges the process involved in awarding of rights was not sans controversy and may come under the scanner. Sources close to developments have confirmed one of the three parties that bid for the rights, Ebix had quoted an amount that was very close to Paytm’s winning bid of 326. 8 crores and had their bid stayed, it would have forced an e-auction.Ebix, an E-commerce company were disqualified as the agency assisting them with the bid, Sporty Solutionz works closely with M Junction, BCCI’s auction partner.Ebix did not revert to India Today’s query seeking comments but it’s learned they were confident of being clear of conflict when they bid for the rights.Question must be raised if there was any favoritism involved in awarding the rights. If Ebix were ineligible, how did they pass the muster during the technical bids? And how was MJunction allowed to complete the process if they were conflicted through their partnership with Sporty Solutionz, a BCCI official told India Today.It’s also learned the matter had reached the BCCI’s Committee of Administrators (COA) table as well before the winner was declared on Wednesday. BCCI officials wrote to the COA when Ebix was disqualified. A COA member in an internal communication did question how the process could continue if BCCI’s action partner M Junction was conflicted. But the majority view in the three-member COA was that any such move at that late stage would be commercially detrimental to BCCI, an insider told India Today.advertisementThe bidding controversy also brings to focus the BCCI decision not to go for e-auction. It was decided that after financial bids were opened, e-auction would only be needed if the bid valuations were within 10 percent of each other.Dream 11, the fantasy sports platform were the third party to bid for the rights but their bid was significantly less than the winning bid.For sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted bySaurabh Kumar Tags :Follow BCCIFollow paytmlast_img read more